This is not Retail, it's more like ME-tail.
Co-Creating your style is now possible. Retailers can order larger size orders to suit their customers and customers get to play a role in customer-ized options.
Luxury is when you can say 'It's My design, by ME !'.
Design shouldn't be left up to just the designer. Especially if it's something of quality and made to last years.
We seem to be dressing so much alike these days.
Change the design so it's just the way you want it. It's the details that count! Modify some details or change the lining and insulation to suit your tastes or your climate.